Highlights:

  • Through collaboration and the creation of a centralized platform, GSE hopes to enhance the sharing of abuse signals, facilitating the quicker detection and thwarting of fraudulent activity on a range of platforms, services, and industries.
  • Google also said that it is providing fresh funds to the DNS Research Federation and GASA to support the GSE’s introduction.

Google LLC launched Global Signal Exchange (GSE) in alliance with the Global Anti-Scam Alliance (GASA) and the DNS Research Federation to create a centralized security platform for combating online frauds and scams.

The goal of the new GSE is to serve as a global hub for false bad actor alerts and internet scams. Google is the founding member of the collaboration, which aims to create an efficient, user-friendly solution that can be used by eligible companies on the internet by utilizing the assets of each partner.

Google is availing the exchange with its expertise in tackling scams and frauds, the DNS Research Federation is providing a robust data platform with more than 40 million signals, and GASA is bringing a wide range of stakeholders to the table. Through collaboration and the creation of a centralized platform, GSE hopes to enhance the sharing of abuse signals, facilitating the quicker detection and thwarting of fraudulent activities on a range of platforms, services, and industries.

Through an initial trial testing program, GSE has already begun operations, sharing over 100,000 URLs of dishonest merchants and ingesting one million scam signals from Google. As testing continues, Google intends to incorporate more data shortly from other pertinent Google product areas, however for now it will only be evaluating Google Shopping URLs that have already been taken down under scam standards.

The platform’s data engine, which is based on Google Cloud Platform, enables users to exchange and consume signals collected by other users. Google Cloud’s AI capabilities will also assist users in spotting patterns and matching signals intelligently.

Google also said that it is providing fresh funds to the DNS Research Federation and GASA to support the GSE’s introduction. Additionally, the support will allow signals about scam and fraud activities to be sent and received across relevant and scope-related products and services connected to online fraudulent occurrences.

Google posted, “We know from experience that fighting scams and the criminal organizations behind them requires strong collaboration among industry, businesses, civil society and governments to combat bad actors and protect users. We’re committed to doing our part to protect users, including through our continued work developing tools, publishing research and sharing expertise and information with others to protect people online.”